CREIG SAYS...

Dear Friend:

As we celebrate independence, freedom and our individual pursuit of happiness, let us remember well those who fought and served to preserve these indelible rights. We are blessed to raise our families, worship in our own ways and greet each day as the fresh start and new beginning that it truly is. This month we wish you each quiet peace of mind and the freedom to celebrate your days and nights with great joy and purpose. Be well, be happy and have a wonderful July!

Sincerely,

Creig Northrop

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84% of Home Buyers Start Their Search Online...
Will They Find YOUR Home?

Buyers cast a wide net in searching for a home and use a variety of resources: 84 percent use the Internet(1) (up from 80 percent in 2006) and the numbers are climbing fast. The Northrop Team has always been an innovator when it comes to marketing your home. So naturally, we were among the first to anticipate the unmistakable shift in the industry toward online home shopping. While most agents and brokers understand the importance of marketing online, many do not understand the business of online marketing. That's where we come in. Our unparalleled internet marketing strategies utilize every plane of search engine marketing to ensure maximum exposure for your home and drive buyers to your doorstep. Now when you ask, "What are you doing to sell my home?" your Northrop Team sales associate can answer:

• Maximizing the amount of photos and remarks-two of the most sought after features by online home shoppers.
• Using search terms at the Internets biggest search engine sites to drive home buyers to our online properties.
• Continually purchasing new key real estate search terms on major search engines like Yahoo and Google to tap into the masses of Internet users.
• Leading buyers back to your home using exclusive spotlight banner ads on popular local website sites like www.fredericknewspost.com, www.baltimoresun.com, and www.washingtonpost.com
• Showcasing "Enhanced Listings" and "Feature Homes" on a variety of sites that include multiple photos, detailed written property descriptions, and a photograph and contact information for The Northrop Team.
• Allowing buyers to register for an automatic email alert when homes that match their search criteria come on the market.
• Constantly improving our search engine optimization methods to leads buyers to our site FIRST
• Sending weekly email blasts to 12,000 unique readers with "Hot New Properties of the Week"
• Sending monthly email newsletters to prospects with the latest market tips.
• Maintaining unprecedented partnerships with the leading internet real estate sites and portals to generate broad exposure for your property:
• Home buyers spend 86% of their time searching online at REALTOR.com.(2) Our partnership with this leading real estate site ensures buyers are streaming to your homes site.
• Responding to hits from buyers all over the country, and all over the world.
• Buyers are moving to the Maryland/DC area from all over the country, and all over the world. Reaching out to international buyers is key. In one month we received 2,263 hits from Canada, 988 from South Korea, 322 from United Kingdom, 288 from China, 221 from Sweden, 171 from India(3) and many other worldwide sites.
• Using the latest technology like Blackberry's™ and Online Lead Management Software to respond immediately to your service requests and inquires of interested buyers.
• In a recent study(4), almost half of the online inquiries made to sales associates go unanswered. Of those inquiries that do produce a reply, the average response time is measured in days. But at The Northrop Team, our technology and corporate infrastructure produces immediate sales associate notification, making it possible to respond within seconds!
• Placing your home in print ads with online links to real estate channels of major web portals like AOL, MSNBC, The Wall Street Journal Online, CNNMoney, Zillow, Trulia, NYTimes, and many more! Email or call us for a complete list.

Your ideal home buyer is out there, and we know how to find them. www.northropteam.com is one of the area's leading websites with an industry high number of hits per month. Everything in our extensive print and online marketing campaign goes hand in hand to get your home sold fast. So if you've been searching for the one agent who will generate the most demand for your property, look no further. With The Northrop Team, you get: Strong Website + High Traffic + Timely Response = Buyers for YOUR Home!

(1) According to The 2007 National Association of Realtors® Profile of Home Buyers and Sellers
(2)comScore Media Metrix, May 2004 Time Searching on Comparable RE Aggregation Sites
(3)www.northropteam.com worldwide internet tracking report
(4)Net Mystery Shoppers Dare to Compare Report, Commissioned by REALTOR.com, August 2004

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